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Former Mediacorp DJ Daniel Ong introduced the opening of his “greatest but” restaurant at The Star Vista.
Regardless of revealing in an interview final month that his “Korean-influenced steakhouse” Dan’s Steaks was “nowhere close to breaking even,” Ong expressed pleasure on the opening of his third outlet.
The 46-year-old and his ex-wife Jaime Teo Chai-lin began Twelve Cupcakes in 2011.
It was found that between 2013 and 2014, seven overseas staff employed at Twelve Cupcakes had been underpaid.
The duo bought the corporate in 2016 to Kolkata-based Dhunseri Group for S$2.5 million.
Ong additionally closed all three retailers of his restaurant, Rookery, in 2020 because of the Covid-19 pandemic.
In February final 12 months, Teo pleaded responsible to 10 fees below the Employment of Overseas Manpower Act and was fined S$65,000.
Ong then advised 8 Days that he had misplaced all his revenue following the Twelve Cupcakes incident. He opened the primary Dan’s Steaks outlet in April 2021 at Serangoon Gardens as a “product of necessity.”
He opened the second department in November final 12 months alongside Higher East Coast Highway.
“We’re tremendous stoked and excited in regards to the greatest Dan’s Steaks – renovation has taken some time, and eventually, on July 12, we’re getting it up for you!” stated Ong in an Instagram publish on July 9.
“For our dearest associates who frequent The Star Vista on Sundays for church, you’d know the place to move afterwards 😉,” he added.
Ong stated that he and two different companions invested “round half one million {dollars}” to open Estuary, an oyster bar and “pescatarian haven” in Orchard final month.
He advised 8 Days that some months in the past was “robust” for Dan’s Steaks as a result of less-than-stellar gross sales, and the enterprise was “nowhere close to breaking even.”
Netizens commented on the announcement with criticisms.
“We’re not fools to suppose you open a brand new outlet and but not break even. Simply wish to get publicity for 1st timers to attempt simply as soon as. Few months later, reviews say it’s closing all the three retailers,” stated Fb person Lubber Duckiee.
“Assume he’s simply attempting to hype it up, open extra retailers for publicity after which simply dump the entire franchise. Hope traders do their due diligence,” warned Fb person Ethan Lee YS.
Others additionally famous that the placement may very well be an issue. “However how are they going to combat towards iSteaks, which is immensely common on the identical ground?” requested netizen Zhang Pinzheng. /TISG
Twelve Cupcakes earlier proprietor Daniel Ong opening steakhouse ‘as product of necessity’
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