Not a ‘fluke’ or ‘Asian fetish’ — Together with her million-dollar NFTs, Irene Zhao is Singapore’s It-Woman influencer of our occasions

Singapore — On Saturday (Feb 5) Instagram influencer Irene Zhao was featured in The Solar for having made greater than £4million in ten days by promoting NFTs. 

“And even Logan Paul has purchased her assortment,” the piece added. Paul, who hails from the US, is one among YouTube’s greatest stars, with over 23.4 million followers.

For these of us who might not know what precisely a Non-Fungible Token is (and we’re fairly positive that’s nonetheless a large chunk of humanity), it’s “a unit of knowledge on a digital ledger known as a blockchain, the place every NFT can characterize a novel digital merchandise, and thus they don’t seem to be interchangeable.”

The NFTs in query are pictures of the 28-year-old China-born, Nationwide College of Singapore educated mannequin, one of many nation’s greatest influencers with over 420 followers.

However what’s setting Ms Zhao head and shoulders above the remainder is her digital savvy.

On YouTube, her vlogs constantly get tens of hundreds of hits.

And whereas she graduated from NUS with a communications diploma, she’s additionally labored in fintech as a commodity dealer and most just lately because the chief advertising officer of a finance firm known as Konomi Community.

And, as her Twitter bio reads, what she’s actually doing is “Disrupting the creator economic system.”

As an Instagram influencer, her primary supply of revenue was product placements and ads, which she wasn’t too eager on, as a report within the South China Morning Put up mentioned.

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Thus, her first NFT assortment, IreneDAO (decentralised autonomous organisation) was born. By promoting her NFTs—pictures of her with indicators that say “have enjoyable staying poor” and “SIMP,” Zhao leverages her standing as an influencer and receives cost as a content material creator—unbiased of every other sponsorship, services or products they promote.

Intelligent, intelligent lady.

On Jan 14, the day her assortment launched, she introduced that she was freely giving one NFT in a tweet the place she additionally wrote, “I will probably be working with DAO members to empower creators and their communities.”

Two days later, a tweet from @CryptoWhale introduced “BREAKING: Logan Paul has bought 20 NFTs from Irene Zhao (well-known Instagram mannequin) for over $270,000.”

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Mike Novogratz, famous billionaire crypto investor jumped on the Irene Zhao bandwagon as properly, tweeting, “Proud member of crew @Irenezhao_ I like the hustle.”

In a tweet thread on Jan 20, Ms Zhao confirmed she is aware of precisely what she’s doing.

/TISG

Learn additionally: NFT earnings of S$7.5 million in 10 days for S’pore-based influencer Irene Zhao

NFT earnings of S$7.5 million in 10 days for S’pore-based influencer Irene Zhao

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