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What occurs when one of many world’s most well-known beers meets with a celebrated shoe designer?
The reply is Heinekicks, the world’s first beer-filled shoe.
Beer in your sole
Designed in collaboration with famous shoe designer, Dominic Ciambrone, to have fun the smoothness of Heineken®️ Silver. Heinekicks aren’t your on a regular basis shoe, but it surely’s not day by day you get to stroll on beer. pic.twitter.com/LefwD5X7if
— Heineken (@Heineken) August 2, 2022
And for beer aficionados in Singapore, the excellent news is that seven out of the one 32 pairs of Heinekicks to be produced, will probably be made accessible later this yr.
“Stroll on beer,” a latest advert from Heineken, which partnered with Dominic Ciambrone, often known as The Shoe Surgeon.
The sneakers carry Heineken’s iconic inexperienced and crimson colors.
Not solely is the shoe’s translucent sole stuffed with Heineken Silver, however every pair can also be geared up with a detachable bottle opener.
To have fun the innovativeness of Heineken Silver, the corporate collaborated with Mr Ciambrone, recognized for creating customized sneakers for basketball legend LeBron James, DJ Khaled and musician Drake.
“Partnering with Heineken for the brand new beer was a enjoyable problem. We each share a ardour for innovation and pushing boundaries and created a design to mirror that. The shoe not solely embodies the vitality of Heineken® Silver however actually carries it.
I can’t say I’ve ever designed a sneaker that accommodates precise beer earlier than,” Mr Ciambrone stated in a media launch.
Heineken created the idea along with BBH Singapore. The sneakers may also be made accessible in Vietnam, Korea, Taiwan, India, and China.
And subsequent week, from August 11 onward, the sneakers will probably be on show on the Restricted Version Vault at 313@Somerset, and will probably be on sale on the finish of the yr.
The beer you’ll be able to actually take with you wherever you go is named Heineken Silver, which launched earlier this yr. The corporate says Heineken Silver is much less bitter and has decrease alcoholic content material than its common brew.
“To create its extra-refreshing style, Heineken® Silver is brewed utilizing an ice-cold lagering course of at -1° C. The end result? An accessible & distinctive 4% premium lager with a crisp and refined end with the signature fruit aroma of Heineken® Unique, that everybody can take pleasure in. Now, that’s Additional Recent, For Actual!” the corporate’s web site reads. /TISG
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